- Shopify
Company Overview:
We make modern classics with character. We believe in true timelessness, the integrity of well-made clothes, and since our inception, great quality at a great price. That’s in our DNA.
But we know it’s not only about the clothes, it’s about the feeling it gives the people who wear them—whether they’re confidently giving a presentation in a well-tailored suit; basking in salty beach days in vibrant, sun-soaked swimsuits; or joyfully rediscovering their favorite Rollneck™ sweater in their closet again and again, season after season.
Project Scope:
Overhaul of an existing e-commerce site to improve performance, introduce a loyalty rewards system, and provide personalized shopping experiences.
My Involvement:
Lead the back-end development efforts and integrated advanced analytics for customer behavior tracking.
Outcome:
Substantial reduction in page load times by 40% and a loyalty program adoption rate that exceeded projections by 60%.
